Portions of Canada’s Anti-Spam Law (CASL) are now in effect, then on January 15, 2015 additional sections related to the unsolicited installation of computer programs or software come into force. Organizations operating in Canada that use electronic channels to promote or market products and services must comply with CASL; this includes charities and non-profits. To successfully compete in the global marketplace organizations need to understand important provisions which Compliance Poster Company’s HR Research and Compliance Team has outlined below.
Basics of CASL Compliance
- Obtain consent before sending messages – keep records of this consent.
- Ensure customers have the option to “unsubscribe” from electronic communications – include details on how to unsubscribe in each message sent and process unsubscribe requests within 10 days or less at no cost to the recipient.
- Clearly identify your organization – think about your relationship with the recipient. Is this an existing business or non-business relationship?
- Be honest about terms and conditions – make sure no part of your organizations message is false or misleading.
There are penalties for violations of the law and beginning July 2017 civil cases may be brought before the courts.
Reporting spam can be accomplished by visiting the Spam Reporting Centre.